MUMBAI: UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.
As the official ‘Trending Partner’ of the movie, UC News continues its strategy to offer diverse, exclusive, and comprehensive content by offering users exclusive behind the scene footage and a dedicated section on UC News featuring special footage, news, comments and videos related to the movie Tubelight.
UC News also employed an innovative strategy of movie promotion by launching an engaging digital game on UC News and later promoting the movie at Times Square in New York. The game invited users to join Salman’s squad to find his brother by uploading their images on UC News and sharing with friends. The game registered over 2.3 million page views while over 1 million users participated in the game (in just five days) to help Salman find his brother. After receiving 1 million shares, the poster of the movie was featured at New York’s Times Square where the selected fans pictures were put together with Salman Khan and Sohail Khan’s poster.
Alibaba Mobile Business Group head of international business department Young Li said, “The consumption of entertainment related content, especially Cinema is at its highest in India. As one of the leading digital news aggregator, we understand Indians’ love and passion for Bollywood. In our continued commitment towards bringing best content for the users, we are delighted to announce our collaboration with SK Films for Tubelight. The collaboration will enable millions of UC News users to have direct access to some of the best and exclusive content of the much awaited movie.”
Salman Khan Films COO Amar Butala added, “At SKF we have always focused on bringing best of the content for the audiences. We are delighted to partner with UC News and are hopeful that with its reach we’ll be able to make our content accessible to millions of Hindi Cinema fans not just in India, but also across the world.”
Salman Khan, in an interview with UC News, revealed details of his new co-star Matin Rey Tangu, who loves calling Salman as ‘Bibing Salman’. He said, “He is like one of the amazing kids I have ever met. He is superb and on a different level. He calls me Bibing Salman which means older brother. He’ll call everyone ‘Uncle’ but he’ll call me Brother.”
