MUMBAI: Fynd, a fashion e-commerce portal, is steadily expanding its services with the help of its new feature, Fynd Store.

Early February, Fynd introduced Fynd Store in over 20 brand outlets of Steve Madden by collaborating with Reliance Brands Limited (RBL). By extending this association further, RBL has now decided to take Fynd Store live in stores for its other premium brands as well.

Fynd Store is now live in 17 GAS stores, 10 stores of Brooks Brothers, 7 Hunkemöller, and 17 Superdry stores. Fynd’s new store-integration feature ensures that every customer gets his/her choice of product delivered to their preferred address.

Fynd Store has already been made available in more than 20 Being Human Clothing stores across India, and the feature has been well received by the retailers and customers. Many times, several stores have incurred loss of sales as they were not able to offer a customer a particular size or colour. Fynd Store eliminates this loss in sales (which amounts to up to 15% of an outlet’s sales) by enabling customers to browse through all the products a brand offers through an in-store screen.

Fynd, an O2O company, directly sources products across various categories including clothing, footwear, jewellery, and accessories, from the most prominent brands in the country. By leveraging technology and investing in constant innovation through products such as Fynd Store, the O2O Company offers Indian fashion enthusiasts an unparalleled shopping experience.

Fynd co-founder Harsh Shah, said, “We are now present in over 70 Reliance Brand stores across India and plan to integrate with more brands under RBL by the end of this month. By integrating Fynd Store in its outlets, we are sure that RBL will be able to offer an even more enhanced purchase experience to its loyal and enthusiastic consumers."