MUMBAI: Zebronics, a brand that has made commendable strides in the peripherals, consumer electronics and surveillance, announced Bollywood star Hrithik Roshan as its brand ambassador.

The brand acclaims Roshan as a true exemplification to its philosophy, of marrying technology with style, designed for today’s fashionable and tech savvy youth.

On one hand, Hrithik is known for being a perfectionist and on the other, Zebronics stands true to its promise of superior quality and design. Blending both shall take the brand to unseen heights.

Throughout his movies we’ve watched him seamlessly blend into the persona regardless of whether he’s a hunk or a superhero or royalty. This correctly is reflective of Zebronics products which is high-quality ranking, delivering optimum performance.

Zebronics director Rajesh Doshi said, “Hrithik Roshan's distinctiveness underlines the true epitome of our proposition and needless to say we are thrilled and excited to have him on board. He has always been the trend-setting star ‘always ahead’, like our brand attitude.”

Roshan said, “Apart from my love for acting, music drives me to do more and what better fit than Zebronics which is now synonym to audio products in India."

Apart from the launches and promotions, Roshan shall also be involved actively with brand communication across platforms. Zebronics plans to roll its brand campaign with Hrithik Roshan shortly this year.