MUMBAI: Bollywood star Aditya Roy Kapoor has been signed by Brandzstorm India as the new brand ambassador for Gio Eyewear, and will feature in a new multimedia brand campaign.

The sunglasses that have vibrant colours aimed at appealing to the young reflect an eccentric à la mode fashion .They use a combination of high-performance sustainable materials and have a range from oversized frames with a touch of 3D to the unusual squares and rectangular designs with wood and matte framing, cat-eyes, aviators and wayfarers.

Kapoor said, “I am very sensitive to light and cannot keep my eyes open in the sun without a pair of sunglasses. Gio sunglasses are perfect for Indian summers, look very stylish and their wide range is impressive.”

Brandzstorm India Marketing Pvt Ltd Directors Ujjval Saraf and Neha Saraf said, “We are sure that the youngsters will connect with Aditya Roy Kapoor. What better way than launching our new line during the scorching heat”.

Neha Saraf added: “Aditya fits perfectly into our brand space. He looks fab in every pair, and we had a tough time deciding which one complimented his persona better“.