MUMBAI: Amagi, a leader in cloud-managed broadcast services and targeted advertising for TV and OTT, and STN, a leading global teleport, have announced a partnership that integrates services between the two companies.

The partnership will benefit TV networks around the world, who can now rely on guaranteed compatibility between the Amagi Skylight cloud-managed broadcast services platform and STN's satellite uplink services for channel delivery and distribution.

As a result of the partnership, TV Networks can deliver and manage their content from anywhere in the globe through Amagi's cloud-based Skylight platform and be seamlessly integrated with the STN teleport infrastructure reaching affiliates and consumers in Europe, Middle East, and Africa. Similarly, STN customers will be able to take advantage of all the benefits that Skylight offers over traditional managed playout, including end-to-end services encompassing content preparation, channel playout, content delivery, and monetisation — built specifically to operate in the cloud for maximum efficiency and value.

"STN is pleased to add Amagi's cloud-based playout to our growing list of options for service solutions," said Mitja Lovsin, chief commercial officer, STN. "Our customers that choose Amagi will get the scalability and cost savings that come from moving their operations to a full-featured, hardware-light, cloud-based infrastructure."

"We aim to find partners that help our clients strengthen their offerings over the cloud. STN is one of the world's most used and fastest-growing teleports, with a reputation for reliability, which is what makes it the right kind of partner for us," said K.A. Srinivasan, co-founder of Amagi. "Being able to cross-sell our services will help both companies, but most importantly, by leveraging our synergies, we can provide a world-class broadcast experience for our global TV-network customers."