MUMBAI: Pro-Kabaddi League has signed on Vivo as the title sponsor for five years. The upcoming fifth Pro-Kabaddi season will have contests with up to 12 teams and more than 130 matches spread across 13 weeks. Vivo Pro-Kabaddi Season 5 will kick off in July 2017 on Star Sports.

Through this association, Vivo aims to strengthen its consumer connect with the audience across India as Pro-Kabaddi League is the second most followed sport after cricket. This will help in achieving a stronger brand recall and excellent visibility for the brand.

Speaking about Vivo Pro-Kabaddi, Star India managing director Sanjay Gupta said, “Vivo happens to share a common vision with Star Sports to make Pro Kabaddi one of the finest leagues in the world. Vivo coming on board as the title sponsor is a significant milestone in the growth story of the league. Star Sports will continue its efforts to elevate the stature of the sport further.”

Pro Kabaddi has seen a phenomenal growth over the last four seasons with packed stadia and record viewership numbers, emerging as a benchmark for sports leagues in India. Significantly, the high popularity of Pro Kabaddi has evoked continually surging sponsor interest. This fast-growing interest from across the ecosystem reflects the national appeal of the sport.

Speaking on the occasion, Vivo India CEO Kent Cheng said, "This association is important for us as Pro Kabaddi League has reached incredible heights and now proudly stands as one of the most successful leagues in India."

Earlier seasons have shown that Kabaddi is a sport the popularity of which cuts across all audience. With this association, Vivo aims to target the right audience and capture the hearts of Indians.