MUMBAI: Bajaj Electricals Limited, India’s leading player in consumer durables, fans, lighting and Engineering Projects, has announced its partnership with Justin Beiber’s Purpose World Tour in India as its exclusive lighting partner.

The company aims to spread eco-friendly message by encouraging the young audience to switch to LED through the Canadian megastar's music concert scheduled at Mumbai's D.Y. Patil Stadium on 10 May, 2017.

Festival goers will witness some amazing & breathtaking installations done by Bajaj Electricals Ltd. specially designed for the concert. “Aligning with the right artists will help us reinforce our brand ethos and provide a platform to drive the message of eco-friendliness through the ‘Switch to LED’ campaign among this country’s youth population,” Bajaj Electrical JMD Anant Bajaj said.

Bajaj will also host social media contests via Twitter and Facebook for the residents of India to win passes for the concert.