MUMBAI: As the audience awaits for the upcoming IIFA Festival New York 2017 in New York City, IIFA exclusively partners with Madame Tussauds Singapore to Celebrate Bollywood with the world’s first permanent IIFA Awards Experience.

The new interactive zone was officiated by Bollywood megastar and Friend of IIFA Anil Kapoor, a five-time IIFA Awards winner as he unveiling his wax figure from Slumdog Millionaire. This is the first time the figure will be shown to the public in a Madame Tussauds attraction. His figure will be in Singapore for a limited period only, before he will be featured in Madame Tussauds Delhi, due to open soon in 2017.

Renowned actor Anil Kapoor said, “It is an incredible honor to unveil my wax figure from Slumdog Millionaire at the world’s first interactive IIFA Awards Experience in Singapore at the iconic Madame Tussauds."

The new interactive zone is designed and produced by Wizcraft International for fans of Bollywood who can now immerse themselves in the glitz and glamour surrounding the biggest celebration of India Cinema, the IIFA Awards Experience in Singapore at Madame Tussauds, the world’s most popular wax attraction.

Wizcraft International director Andre Timmins said, “The international success of Bollywood has bolstered the popularity of the IIFA Awards around the world."

With the launch of the IIFA Awards Experience, fans can interact with Bollywood favourites Amitabh Bachchan, Shah Rukh Khan, Aishwarya Rai, Kareena Kapoor, Madhuri Dixit and Hrithik Roshan. Madame Tussauds will continue to grow the ultimate Bollywood experience by adding newcomers and old-time favourites to the collection in the near future.