MUMBAI: Vkaao, India’s first-ever ‘theatre-on-demand’ service that enables individuals to choose the films that play in their local theatres, recently celebrated World Autism Awareness Day in a special way.

The platform collaborated with Autism Centre for Excellence (ACE) to conduct a unique sensory-friendly movie screening of the movie ‘Sing’ for individuals with autism and their families. The screening was recently held at PVR Sangam, Delhi, in a safe and comforting environment designed especially to cater to the specific viewing requirements of autistic individuals.

Sounds and lights were paid specific attention to by Vkaao during the screening. Lights were turned up for a better viewing experience, while the sound was turned down to levels more palatable to individuals on the autistic spectrum. This attention to detail was one of the prime reasons for the success of the Vkaao screening; the show was a houseful affair and audience members were seen enjoying the movie to the fullest, singing and dancing throughout the movie.

PVR Pictures CEO Kamal Gianchandani said, “Autism affects more than 10 million people in India but awareness about this unique disorder is very limited. Our aim to associate with ACE to host this special screening of ‘Sing’ was to raise greater awareness about the issue. Witnessing the joy on the faces of people who attended the screening was extremely gratifying. We hope this initiative will help foster a nurturing, supportive environment for individuals on the autistic spectrum in the country.”

A school for autistic children, ACE was conceived with the vision of improving the level and quality of autism-related interventions in India. ACE aims to utilise cutting-edge research and standardised educational practices to improve the outcome for children with moderate-to-severe autism.

Vkaao focuses on leveraging state-of-the-art technology in order to create a social, crowd-sourced movie going experience.