MUMBAI: Since the forming of the joint front of Bollywood and Hollywood studios against piracy in India six months ago, the Alliance Against Copyright Theft (AACT) along with the Mumbai Police conducted as many as 50 raids, arrested around 90 people involved in the vicious act and seized 1, 42,000 pirated discs valued at Rs 14.2 million.

The participation from the public proved to be an encouraging sign for the AACT. Most of the raids conducted lately by AACT were initiated based on information provided by common people on the AACT toll free number that was set up to receive complaints about piracy.

Initiated by the AACT, these raids are the film industry‘s efforts to curb film piracy that has been severely impacting the earnings of the film industry as a whole.

Several raids are being planned in sync with the theatrical release of films to restrain pirated copies of the new release from flooding the market.