MUMBAI: KidZania Delhi NCR, a Global Indoor Theme park, joined hands with leading stationery and art material marketer -- Kokuyo Camlin to create a unique initiative – `Unwrapping Happiness’ at KidZania, Delhi NCR. In a month long activity conducted by KidZania, children visiting the theme park were encouraged to wrap over 2000 goodies bags with Camlin products, which were then distributed to underprivileged children from the NGO Saraswati Bal Niketan at a glittering event.

KidZania India CMO Viraj Jit Singh said, “KidZania Delhi NCR has already partnered with over 35 NGOs and hosted kids since our launch in May 2016. We thank Kokuyo Camlin for supporting us in this initiative and look forward for such associations that will help empower kids to manage their world better”

Speaking about the `Unwrapping Happiness’initiative Kokuyo Camlin CMO Saumitra Prasad said, “We have taken our association a step further with KidZania through this initiative of giving away Camlin goodies to these underprivileged kids. It has been a humbling experience to see the sheer joy and happiness on their innocent faces. We look forward to more such initiatives.”

The idea behind this initiative was to empower children to create an impact on the society in the areas of education, environment and wellness. The children from Saraswati Bal Niketan had a gala time at KidZania Delhi NCR. They participated in the games and activities that were hosted for them. There were overjoyed when they received their goodie bags from representatives of Kokuyo Camlin and KidZania. The initiative -- `Unwrapping Happiness’ was coined with this very purpose in mind. The ceremony was attended by the representatives of Kokuyo Camlin and KidZania Delhi.