MUMBAI: Masafi, the beverage giant of the Middle-East Asia, has signed a deal with Mulshi Natural Spring Water to distribute the luxury brand in the entire GCC region.
The Cooperation Council for the Arab States of the Gulf is known as the Gulf Cooperation Council. GCC, is a regional intergovernmental political and economic union consisting of all Arab states of the Persian Gulf, except Iraq. Its member-states are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The Charter of the Gulf Cooperation Council was signed on 25 May 1981, formally establishing the institution of the GCC.
Mulshi is a gourmet natural spring water from India, which is fast gaining popularity in super luxury hotels, large corporate houses, the niche society and the film fraternity all over the world.
Masafi bottled water and Masafi Juices are the largest selling bottled water and juices in GCC countries and Iraq. The group is owned by Abdul Aziz Al Ghurair. Abdul Aziz Al Ghurair, is the Chief Executive Officer of the publicly traded Mashreq Bank and billionaire. As of 2011, his net worth was estimated by Forbes to be $2.7 billion, making him the 420th richest person in the world.
Some of Mulshi’s valuable and loyal patrons include the super luxury hotels like the Ritz Carlton, St. Regis, W Hotel, Shangri-la, Conrad, Lake Palace - Udaipur, Umaid Bhavan Palace - Jodhpur, Falaknuma Palace - Hyderabad. In the luxury hotels segment, Mulshi is present at the Oberoi Hotels, Leela Hotels, Taj Group of Hotels, ITC Hotels, Westin Hotels, Park Hyatt Hotels, Grand Hyatt, Hyatt Hotels, Courtyard by Marriott Group, J W Marriott Group, Novotel, Hilton Group, Four Point by Sheraton Hotels, Holiday Inn hotels, The Resort - Mumbai, Aman - New Delhi, Sun-n-Sand hotel, O Hotels, Radisson Blu hotels, Intercontinental hotels, Ramada group, along with 300 other stand-alone restaurants in the country.
Mulshi's institutional clientele include Reliance ADAG Group, India Bulls, Gordrej Industries, Warburg Pincus and Bennett & Coleman to name a few.
According to Mulshi Springs director Naveen Luthra, "At conservative estimates, 3,00,000 bottles will be exported every month in the first year which works out to exports of US$ 3.6 million a year."
Here is what some experts have to say about Mulshi water:
1. Gayot, a highly reputed fine wine and fine dine magazine in U.S.A. rates Mulshi as ‘One Of The Top Bottled Water Of The World’.
2. Fine Water is the Bible for the finest bottled waters across the world and lists the 100 top still and sparkling waters.
3. Water Quality Association, U.S.A. is the apex international water authority. For creating awareness of the quality of water one drinks, Water Quality Association has laid down parameters where anyone can easily find out the quality of the water. Mulshi Natural Spring Water rates as “Excellent Water” by these parameters.
