MUMBAI: FreshMenu.com, one of the leading online restaurants, recently launched its online campaign, #TrySomethingNew .The series features inspiring young individuals who have dared to try something different in their lives.

FreshMenu pioneered the concept of app-based food delivery kitchens in the country. A team of about 500, FreshMenu.com operates its own kitchens, cooks food in-house, and runs its own delivery fleet to drive the entire process of food ordering.

The campaign resonates with FreshMenu’s belief which encourages people to try something new every day with a daily changing menu inspired from cuisines across the world. It encourages people to explore novel avenues and discover new possibilities in life.

The series so far has featured three charismatic and dynamic individuals.

The first video features Charles Ma, a professional Bharatanatyam soloist and guru, whose passion for dance goes beyond the classical idiom to tell us about his inquiry into this mystical art form.

While the second video narrates the story of underwater photography professional, Bhushan Bagadia whose urge to try something new helped him discover his love for the marine world and sparked his love for underwater photography.

The newest and the third video features popular illustrator Alicia Souza. While Alicia loved sketching, she never considered it as a viable career option. She worked with several brands including Chumbak before she started her own project.

FreshMenu.com CEO/Founder Rashmi Daga said, “Every day has something new to offer as the menu is never the same. Hence the campaign #TrySomethingNew reflects the brand’s ideology. It celebrates stories of people from our neighbourhood who took a leap of faith, explored their options, tried new avenues and excelled in it.”