MUMBAI: Isobar India has been appointed as the digital partner for Fox Networks Group's flagship channel brands, National Geographic and Fox Life. The agency will handle their digital and social media mandates.

Speaking on the appointment, Fox Networks Group vice president content and communications Aparna Deshmukh said, “We are committed to iconic storytelling and delivering experiences; both for National Geographic and Fox Life viewers. We look forward to partnering with Isobar and bringing the exciting world of television to our audiences on digital mediums."

Isobar India is a global full-service digital agency from the Dentsu Aegis Network known for its significant innovations in digital marketing communications.

Isobar India vice president Gopa Kumar added: “We’ve had a fantastic start to 2017. We are delighted to partner with Fox Network Group in India. It is an interesting category and there is huge opportunity to create great brand narratives through digital for National Geographic and Fox Life. The team is looking forward to create amazing work with our newest client.’’