MUMBAI: Reliance Broadcast Network Limited, a media and entertainment company with interests in radio, television and television production, has strengthened its core leadership team with consumer-focused professionals as it expands into the next phase of stations.
Atul Razdan, with over 14 years of experience in consumer insights, product development and communications joins RBNL as the National Programming Head. Nidhi Gulia, with over 13 years leading marketing communication for consumer facing online as well as lifestyle brands joins as National Marketing Head, and with over 12 years of business experience, Sanil Suneja takes charge as the Regional Business Head (Delhi). The three new appointees will drive new strategic initiatives as part of their respective roles, aligned to the key business goals of the organization and catapult RBNL on to an exponential growth trajectory.
Razdan, who has worked with scaled FMCG brands in the past, has a rich and diverse experience in areas such as Brand Building, Communication Strategy, Marketing Research, Consumer Insights and Brand Activation. His previous career stints have been with Hershey’s India Pvt Ltd and Cadbury India Ltd. On his new role at RBNL, Atul said, “I look forward to this opportunity as one that would enable me to tap into my fullest potential, thereby presenting me with newer challenges to overcome. My previous responsibilities have allowed me to take a deep dive into the world of consumer insights, and I hope to implement all that I have gained from those experiences to my new role here at RBNL.” At RBNL, Atul will lead content development initiatives for the existing network of 45 Radio stations as well as upcoming launches in 14 new cities.
Nidhi Gulia who has previously worked with brands like Sodexo, Adidas, MakeMyTrip and Yahoo about her new role at RBNL said “As marketers, it is important to keep pushing the pedal of innovation by constantly thinking out of the box. It is one of the keys to success in an ever evolving and dynamic domain. At RBNL, I look forward to working with an enterprising marketing and content team to align all strategic marketing initiatives with the key business goals of the organization.” Nidhi will lead the continued evolution of Brand BIG FM which completed a decade in 2016 as the “Most trusted Radio brand”.
Sanil Suneja possesses key competencies in Business Strategy, B2B Sales, Brand Management, Sales Marketing, and Digital Marketing. He has handled multiple roles in his over a decade long career with Asian Paint. On his new position at RBNL, Sanil said, “From my previous work stint, I have learnt that effective leadership leads to desired results. All my insights are formulated from real life experiences. At RBNL, my aim is to apply these insights as effectively as possible, as I work towards driving key business initiatives in the Delhi region.” Sanil will be responsible for driving business growth in the fastest growing consumer market in the country.
