MUMBAI: Sony Pictures Network India is all set to produce its first show in-house for the network which will be led by the industry veteran Ajay Bhalwankar. Also, Sony’s internal production house has partnered with Yash Patnaik’s Beyond Dreams for their first show.
A source close to the development informed indiantelevision.com that the production house will be headed by the creative director Bhalwankar.
Bhalwankar, an industry veteran of 20 years, was earlier the content head of Zee TV. Prior to joining to Zee TV, he worked as the programming head for SET from November 2009 to June 2011. In 2014, he rejoined SET as the chief creative director.
At the launch of Sony’s historical show Peshwa Bajirao, SPNI CEO NP Singh informed, “The first show of our production house is going into production early next month. It will be a fiction series and will go on air in 3- 4 months time.”
This is not the first instance that a broadcast network is getting into TV production. Zee Network has its Essel Vision, which has been involved in many of its marquee properties. Star India had taken a 25.99 per cent stake in Balaji Telefilms in April 2004, only to exit it on 5 August 2015.
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