MUMBAI: Big Ganga has scheduled the launch four new shows -- Litti-Chokha, Ganga Sankranti, Buddha and Biraha in January.
The channel is strengthening its mythological line-up with yet another offering Buddha, a historical devotional fiction in Bhojpuri for a greater regional connect. The half an hour show is scheduled to telecast from Monday to Friday starting 16 January.
Another show Biraha is a nonfiction offering based on the most popular traditional folk song form of the region – ‘Birha’ a combination of mini stories to engage audiences. With this format, the channel has taken up the responsibility of preserving its folk heritage. Featuring region's most reputed and popular Birha singers locked in a tele-challenge to win the most coveted Birha Title, the show will be a crowd puller for sure. The show is scheduled to telecast from 8 - 9 pm on 21 Jan 21 and 22 Jan.
The channel recently launched two shows on 14 January. The travelogue comedy Litti-Chokha, through its episodes will cover cities of Bihar, Jharkhand and Purvanchal to explore its uniqueness including their cuisine, cultural heritage and the local talent. The half an hour show will be telecast every weekend at 4 pm.
The show aired on 92.7 Big FM’s Ranchi and Jamshedpur stations every Saturday and Sunday at 8 pm.
Adding further to its new shows lineup, the channel launched another weekend segment Ganga Sankranti keeping the festivities around Makarsankranti in mind. The two days activity aimed to capture the essence of Bhojpuri hip hop and folk music with superstar and local talent.
A spokesperson for Big Ganga said, “At Big Ganga, we have always strived to produce original content specially tailored towards fulfilling the needs and aspirations of our viewers. Our programming is a result of deep research and an in-depth understanding of the markets we are present in. Within the Hindi heartland, we are catering to the audience with diverse tastes and preferences. Hence by introducing four offerings at one go, we are catering to the deep pockets of the region with multiple genres of content.”
