MUMBAI: ‘Platinum EVARA’, the bridal jewellery collection, has been bestowed with the “Brand of the year 2016-17 – The Emerging No. 1 in the Jewellery Category” award, at the Pride of India Awards.

The brand was felicitated with this honour by the World Consulting and Research Company (WCRC), which is Asia’s leading research and consulting firm. Through intensive primary and secondary research WCRC – has brought forth all brands that are going to be the ‘next big thing’ in their respective categories.

Competing in this category with Platinum EVARA for the “Brand of the Year – Emerging no.1 Brands” were brands such as PC Chandra, Tanishq, PN Gadgil and Lumineux.

The selection process was based on an exhaustive and in depth survey mapping of elements like brand promise/ growth, reach, year-on-year growth, penetration, goodwill, recall, and market acceptance etc. Finally, the number was shortlisted to 100 brands, before concluding on the final winner.

Research has shown that there is a 55% awareness and a 31% purchase intent for EVARA amongst target audience over the last two years. Consumers identify with platinum as a clear symbol of love and see the metal as stylish, precious and attractive.