MUMBAI: Asia's leading satellite operator Asia Satellite Telecommunications Company Limited (AsiaSat) has reached an agreement with Globecast to deliver Deutsche Welle’s English-language program in HD to the Asia-Pacific region.

DW in HD is an additional offering next to the existing TV channel in SD and radio services on AsiaSat 7. DW’s German-language program will continue its service across Asia via AsiaSat 5.

For the past 20 years, AsiaSat and DW have partnered to bring German information and culture to Asia. The enhanced service offering demonstrates their commitment to providing more high-quality and relevant content to Asia. The AsiaSat fleet’s comprehensive access to Asian TV viewers has enabled DW to upgrade viewing experience as well as harness audience with different language interests.

AsiaSat's VP Marketing & Global Accounts Sabrina Cubbon: "I’m very pleased to extend our offerings of DW's programs through the Globecast partnership. Both are long-term clients of AsiaSat. Moving to HD will definitely improve viewer satisfaction and is a key tool to strengthen our success in a competitive market!"

"For DW, 2017 will be a year of not only expansion but solidification as well," said DW's director of distribution and sales Petra Schneider. "Content, brand and technological improvement will be more dynamic than ever before – the ability to constantly engage your audience in a consistent way and adapting to their technological watching habits remain our most important goals. The move towards HD is a step in the right direction."

Globecast managing director Biliana Pumpalovic said: "We are working in multiple markets to help broadcasters launch HD services and we're very pleased that DW has turned to us and AsiaSat. We have a strong partnership with AsiaSat and we can help customers understand specific market requirements from both technical and business perspective."