MUMBAI: Span Communications has won a media campaign for the Ministry of Finance, Government of India focusing on demonetisation and making India a cashless economy.

Understanding the high level of cash dependency in India, the campaign is based on the theme -- Chhodo Kal ki Batein -- highlighting the ease of digital transactions through various platforms and moving with the times, accepting the change.

Actor-director-producer Ajay Devgan also participated in the promotion of the campaign and urged the public to push digital and e-transactions to the forefront, making e-banking, e-wallets, and other transaction apps more prevalent.