MUMBAI: Culture Machine, South Asia's leading technology enabled media firm, is strengthening its foothold in the U.S. market through a partnership with Scout Media to lend its Video Machine services. The patent-pending product launched by Culture Machine will create visual experiences and content on sports centric topics for the multi-channel, male oriented video network in the US.
Video Machine creates videos at scale from audio and text sources to give high impact visuals to accompany content. In the past 6-8 months, the product output of Video Machine has scaled 5x, creating thousands of videos and millions of views each month. The palette of these videos has also grown 3x to now create 100+ different visual experiences for a given audio or text input.
Scout Media is a leading digital multi-channel network providing authentic and targeted content from a team of 200+ press credentialed journalists and video producers across the US. With 12,000+ stories and thousands of videos produced every month, Scout Media delivers on men’s passion points: NFL, fantasy sports, college football and basketball, high school recruiting, hunting, fishing and much more. Partnering with Culture Machine will be synergetic as it will bring in a new disruptive wave of visual communication considering the expertise and reach of the two companies. Video Machine has already created several videos for Scout, showcasing unique stories around football.
Culture Machine CEO and co-founder Sameer Pitalwalla commented: “Culture Machine's mission is to use technology to build great media brands that people love. With every new project, we aim to reach out to a larger audience and provide quality content to everyone. We hope this partnership will help us achieve that goal even in the U.S. market. It also reinforces our confidence in our product – Video machine, which has grown multi-fold since the day we had come out with the prototype.”
Scout Media president Craig Amazeen added “Scout’s commitment to grass roots video coverage and dynamic storytelling requires best-in-class production teams. Culture Machine is the ideal partner to handle both the quantity and the quality of production that we require in order to deliver the best content to our communities.”
Culture Machine’s ‘Video Machine’ technology has already created an impact in the Asian market and is looking to establish a strong hold in the U.S through select associations.
A representative of Culture Machine's PR company called up to state that the quote of Sameer Pitalwalla needs to be attributed to (co-founder and COO/CTO) Venkat Prasad.
