MUMBAI: Rajesh Ghatge has joined as the chief executive officer of the digital agency Indigo Consulting of the Leo Burnett Group to lead the 300-plus employees across Indigo Consulting and Indigo iStrat. Based out of the Mumbai office, he will report to Leo Burnett south Asia CEO South Asia Saurabh Verma.

Verma said: “We wanted a leader who can create a new curve; Rajesh brings with him the energy, the passion and the drive to create a new destiny for Indigo Consulting. My brief to him is to make us the most respected digital agency in the country, bar none.”

Ghatge said, “Driving effective consumer engagement on omnipresent digital touch-points is a function of technology, content, analytics and the ability to execute flawlessly in an ‘always on’ mode. Using data and platforms to create impactful and relevant experiences has been my ongoing work. Indigo Consulting, built on a deep foundation of technology has emerged as a leading digital agency.”

Having begun his career in marketing and sales in the FMCG and Pharma sectors in 1997, Ghatge co-promoted Bates CHI & Sercon (erstwhile Sercon). Under his leadership, the company leveraged technology and digital for activation marketing and demand generation and grew to become a top-ranked agency in India and Singapore. Bates CHI & Sercon also gathered prestigious laurels such as the ‘Best Brand Promotion Agency’ (ET), the B2B Marketing Award (London) and DMA (Asia and India).

Ghatge has extensive knowledge and experience in brand activation, digital and retail marketing, web and app-enabled products and services and the training domain. He led award-winning campaigns for large brands like P&G, Colgate, Oracle, Nokia, Dell and Castrol. An alumnus of the Institute of Rural Management in Anand, he has an MBA degree.