MUMBAI: BloombergUTV has appointed former Radio Mirchi marketing head Sriram Kilambi to head the channel.

Kilambi joined today, replacing Deepak Lamba who put in his papers recently.

Kilambi had quit Radio Mirchi in March this year. He had joined Entertainment Network India (ENIL) as vice-president and cluster head- east and was promoted as marketing head in May 2011.

Kilambi has spent over 12 years across FMCG and media sectors in various roles like sales, marketing, and customer management. Prior to joining ENIL, he had worked with Coca-Cola India