MUMBAI: Manyavar recently launched its new ad campaign with Virat Kohli ‘Aadha-Aadha’ that captures the essence of marriage that is all about ‘sharing.’ A role model for youth, Virat Kohli is the perfect fit for what the brand is trying to convey – ethnic wear can give you a distinct modern identity. Kohli is the most relatable figure for the audience that Manyavar is targeting.

Created by Shreyansh Innovations, the campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both sides. Wedding is a milestone in one’s life and should be done in style, the expenses should however be shared – as respect earns respect. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family.

Manyavar has over 400+ stores across India. This new campaign consists of different creatives showcasing the new colors and latest designs created exclusively for this wedding season.