MUMBAI: Eggfirst, a Mumbai-based creative agency, recently bagged the creative mandate of the lounge wear and lingerie brand Valentine, in a multi-agency pitch. Eggfirst was chosen for the creative mandate as well as online strategy and management.

Ashapura Intimates Fashion Ltd. designs, markets and distributes fashion clothing products under the brand name ‘Valentine’. Valentine caters to the fashion needs of women, men and kids across nightwear, inner wear, lounge wear, bridal lingerie, bath wear, kitchen wear and sportswear. The brand has a national level retail presence as well as 25 exclusive brand outlets currently and plans to open 100new EBOs in the next two to three years.

Ashapura Intimates chairman and managing director, Harshad Thakkar, said, “We chose Eggfirst as our agency as we found their creative most strategic and fresh."

Eggfirst CMD Ravikant Banka says, "For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”