The Ficci's International Conference on The Business of Entertainment ended today with a concluding speech by Tapan Sikdar, the Minister of Communications.

Earlier in the day, discussions were held on the content aspect of the entertainment industry. The session was headed by the noted film maker Shyam Benegal. The next session covered the film production and marketing, and the international status and presence of Indian films abroad. The internationally acclaimed director and the maker of the Oscar winning film "Elizabeth" spoke about issues involved about Indian films in the international market. Before this Harish Thawani, chief of Nimbus Communications projected his views about the television and film sector. He displayed his views about importance of synergy between the television and the film industry. The session enlightened the audience about the need of marketing of Indian films and globalising the industry.

The post lunch session was about the music industry in India. It covered issues from piracy, internet, IPR, radio and the general scenario of music industry in India. The concluding session was about convergence and the regulatory framework to enable it in India. The session was headed by the Nasscom chief Dewang Mehta and the panel of speakers included Sony Entertainment Television chief Kunal Dasgupta, MTV India chief Alex Kuruvilla, MD Modi Entertainment Network MD Ajay Nijawhan and UTV head Ronnie Screwvala. The session demanded a clear and comprehensive regulatory policy for the success of convergence in India which is a entertainment software heaven.

The effort by the Ficci was quite admirable as it enlightened quite a few and brought the whole entertainment industry together.