MUMBAI: Asymmetrique has won the brand building mandate for Kolkata based Nordusk LED. Inspired by the Northern Lights of Norway, NORDUSK brings the very best of LED technology to India. Offering smarter lighting solutions, recognizing constantly evolving and changing consumer and community needs, and offering the perfect LED solutions in home, outdoor, and workplace lighting.

The brand and communication challenge is to carry Nordusk’s proposition to its consumer and business buyer segments, and create brand differentiation in a rapidly commoditizing product category. Asymmetrique has been awarded an integrated mandate including Brand/Product ATL and BTL, strategic and tactical digital marketing, 360-degree media strategy, and channel loyalty solution development on a pan-India basis.

Nordusk LED MD Sandeep Tekriwal said, “We were keen on associating with someone who understands our marketing requirements and differentiates our brand in the market, even as we focus on growing sales at a rapid pace. We are positive that Asymmetrique will be a long-term partner at a strategic and tactical marketing levels for Nordusk, and will help us build India’s premier brand in this space"

Adding his thoughts on the win, Asymmetrique MD and CEO Nitin Gupta said, "We are thrilled to partner with a brand that understands the need for a strategic approach to marketing. The Nordusk team has inherent strength in channel-building, which needs to be supported with a robust demand-generation engine in order to achieve market leadership in LEDs. We look forward to combining our respective strengths in accomplishing this goal together."

The first phase of the campaign should roll out next month in the West Bengal and Eastern India markets.