MUMBAI: Ten Sports has announced the extension of its broadcasting rights deal with the US PGA Tour, giving it coverage for the next three years.
The deal allows Ten Sports to broadcast over 40 golf events each year.
The Players Championship, the WGC-Mission Hills World Cup, the Arnold Palmer Invitational presented by MasterCard, the WGC-Accenture Match Play and the Buick Invitational are just some of the events that will feature in the coverage.
Ten Sports viewers will be treated weekly golf from players such as Ernie Els, Vijay Singh, Jim Furyk and Tiger Woods.
Ten Sports' parent Taj Television CEO Chris McDonald said, “The US PGA Tour is the world’s premier tour and we are delighted to have renewed our existing contract. It proves once again Ten Sports ambition to continue to provide the very best in sports entertainment and set the highest standards in sports broadcasting.”
Ten Sports had originally signed a short-term trial agreement with the Tour for 2006 for six events. Ten Sports VP programming Peter Hutton said, “The success of our coverage in 2006 means that we are now happy to sign a much bigger agreement for the next 3 years, which guarantees us live coverage of the world’s top golf on a weekly basis.”
Ten Sports is already the rights holder to the European Tour and the US PGA Championship.