MUMBAI: China's wireless internet company Tom Online Inc. has entered into an exclusive cooperation with sports newspaper Titan Sports Weekly, to provide joint coverage on this year's FIFA World Cup. It also includes a range of other long-term initiatives, including the launch of a new sports channel, http://titan.tom.com , on its portal http://www.tom.com.
In line with Tom Online's strategy to form unique alliances with key media organisations to broaden its reach to Chinese consumers and share revenue with partners, the strategic cooperation with Titan Sports includes the integration of sports content, wireless Internet technologies and marketing resources to deliver a more compelling sports experience to Chinese consumers.
Tom Online CEO and executive director Wang Lei Lei said, "I believe that this cooperation between Titan Sports and Tom Online's forms an integral part of our long-term strategy to provide unparalleled sports content and applications to Chinese consumers, which can be delivered through both mobile devices and the PC, helping to differentiate our services from our competitors and fulfill the growing needs of sports fans in China."
Titan Sports president Qu Youyuan said, "I'm very excited about this closer relationship between the two companies. Titan Sports and Tom Online have a successful history of working together on major events such as the Athens Olympic Games and UEFA soccer matches. As an official media organisation in China for this year's soccer World Cup, Titan Sports is committed to providing soccer fans with the most in-depth, extensive and up-to-date reports on the field, particularly through its online coverage with Tom Online on titan.tom.com."
Titan Sports is China's largest sports newspaper with a weekly circulation of over four million. As a part of the exclusive cooperation arrangement, Titan Sports will provide first hand stories, pictures and audio-visual material to Tom Online for online and wireless Internet users.
In addition to the alliance with Titan Sports, Tom Online is also an exclusive wireless Internet services partner with CCTV5, which holds exclusive rights to broadcast World Cup matches in China.
