MUMBAI: Soon after the launch of radio stations in Bangalore, Jaipur and Hyderabad, Radio Mirchi 98.3 FM gears up to launch new stations, including Nagpur, Lucknow, Surat and more.
According to Radio Mirchi deputy-CEO Prashant Panday, "We are in the process of hiring professionals with a wealth of experience and knowledge for key positions like station directors and regional marketing heads. Each candidate is being carefully hand picked by the company with the objective of putting together the best team in the business. Each new recruit will be playing a pivotal role in sustaining the leadership position of the brand Radio Mirchi."
Radio Mirchi has appointed Mahesh Shetty and Sriram Kilambi as Station Director for Chennai and Kolkata respectively. As station directors both Shetty and Kilambi will be responsible for all operational related activities of the brand in their respective cities, such as sales, marketing, finance, programming initiatives, technical, HR and other expansion plans, informs an official release.
The current station directors Anand Parameswaran, Chennai and Nipun Bhardwaj, Kolkata, will be moving into national level assignments.
Shetty comes with over 10 years of experience in sales, marketing and operations. His last assignment was with Pepsi Co. where he was responsible for handling on-premise channels for the brand nationally. Kilambi was working with Coca Cola India, prior to joining Radio Mirchi and comes with over seven years of experience in marketing, sales and operations.
To meet the growing need of marketing the brand Mirchi on a more aggressive basis, the radio station will be appointing regional marketing heads across India. Shivangini Jajoria has recently joined the Delhi team as AVP marketing north-India. Her previous assignment was with Bharti Airtel Ltd, in the broadband and tele services division and she was responsible for establishing the brand pan India. At Radio Mirchi, Jajoria will be able to utilize her invaluable experience in marketing Radio Mirchi across North India, according to the statement.
