MUMBAI: "Interactivity" is the buzz word in the television industry today. And keeping to that track, Star Plus has big plans to celebrate the 2nd anniversary of its melodramatic family saga Kahani Ghar Ghar Ki (KGGK).
The online promo of the serial calling out to viewers who feel that their family resembles the Agarwal joint family, or have had similar experiences, got an overwhelming response, says the show's creative head, Meetu. The three families selected will feature in a special anniversary episode wherein they will discuss how the members actually identify with the characters of the serial and give their frank opinions about them.
"The winners will get to make a wish which will be fulfilled by the KGGK team," the online promo goes.
"The main objective of this special episode is to show how the serial has formed a bonding with the audience. The contest aims to show that families like the Agarwal family shown in KGGK actually exist. Thus all accusations that serials such as these are regressive, are baseless," asserts Meetu. "Families like these exist, maybe in small towns, but they do exist. Moreover, they form about 80 per cent of our audience," says Meetu. "We intend to felicitate and honour such real life experiences and families, by dedicating an entire episode to them," she adds. This special episode will be aired on 16 October.
"The second special episode will be an emotional trip down memory lane where the characters in the serial share their experiences with the viewers," says Meetu. This episode will be aired on 17 October 2002.
According to AC Nielsen's latest TAM Ratings, Meetu says the family saga has a 10.19 rating among the primetime shows. The soap premiered on 16 October 2000.
As to what lies ahead for this long-running hit soap, Meetu asserts the story still has a long way to go. "There are many surprises and twists in the story waiting to unfold," she says.