MUMBAI: In addition to a host of reality TV series, Zee's 24-hour English entertainment channel Zee Cafe announced the launch of a new reality show The Cut. It will be hosted by style icon Tommy Hilfiger and will hit Indian television on Friday 12 May at 9 pm.

The first episode of the series will be presented commercial free and thus the title, The Cut - Uncut. Episodes span for an hour and will feature celebrity guests such as Jennifer Lopez, designer Karl Lagerfeld and Jamie-Lynn DiScala.

The Cut features sixteen contestants competing for an opportunity to design their own collection under the Tommy Hilfiger label, earning a package worth $250,000. To accquire this, contestants must complete a series of tasks that showcase their design and business skills to prove their metal in the world of fashion.

Zee Cafe showcases sitcoms, comedies, dramas, soaps, underworld masterpieces & blockbuster programmes. Other shows on the channel include Friends, Sopranos, America's Next Top Model, ER, After Hours, Orange County and E! News.