MUMBAI: Star Plus continued to dominate the genre in Urban + Rural Hindi Speaking Market (HSM) and Urban HSM. Colors witnessed a drop in ratings but maintained its second position in both the markets. In Rural HSM, Zee Anmol emerged as the number one channel and replaced Star Utsav to claim leadership position. In top the five programmes list, Kavach from Colors exited the list in both Urban + Rural HSM. In the Rural HSM, programmes from Zee channels booked all the top five slots for BARC week 26.
Urban+Rural HSM
In the combined market, with rise in ratings Star Plus emerged as the leader with 698563 Impressions (000s) against 669152 Impressions (000s) in week 25 while Colors witnessed a fall in ratings this week and maintained its second position with 618151 Impressions against 630167 Impressions (000s) followed by Zee TV on third with 587573 Impressions (000s).
Zee network’s free to air channel Zee Anmol grabbed the fourth position with 520438 Impressions (000s) and pushed Star Utsav to fifth slot with 468809 Impressions (000s)
Sony Pal dropped down to number six with 457844 Impressions (000s) followed by Life OK at number seven with 388072 Impressions (000s) and Sab TV stood at number eight with 365087 Impressions (000s).
In week 26, Sony Entertainment Television (SET) and Rishtey garnered ninth and tenth slots with 361949 Impressions (000s) and 323549 Impressions (000’s) respectively
Top Five Programmes in Urban+Rural HSM
In week 26, Zee TV’s prime time show Kumkum Bhagya led the top five programmes list with 11497 Impressions (000s) followed by Star Plus’ prime time show Yeh Hai Mohabbatein with 10043 Impressions (000s) and Saath Nibhana Saathiya with 9386 Impressions (000s).
On the other hand, Zee Anmol’s Jodha Akbar climbed up at 9262 Impressions (000s) and Zee TV’s show Ek Tha Raja Ek Thi Rani stood at five with 8556 Impressions (000s). This week Colors’ Kavach exit the top five list.
Urban HSM
Star Plus garnered first position with a rise in ratings and recorded 466938 Impressions (000s) against 448071 Impressions (000s) in the previous week followed by Colors on second position with 429036 Impressions (000s) and Zee TV with 323472 Impressions (000s) stood at number three.
Sab TV climbed to number four from fifth with 265434 Impressions (000s) followed by Life OK with 255096 Impressions (000s) stood at number five and Sony Entertainment Television stood at number six with 253259 Impressions (000s).
In Urban HSM, Zee Anmol climbed up at number seven with 119171 Impressions (000s) followed by Sony Pal with 115509 Impressions (000s) on eighth and &TV bagged ninth spot with 114759 Impressions (000s). Star Utsav bagged tenth spot with 104193 Impressions (000s).
Top Five programmes in Urban HSM
In Urban HSM, Yeh Hai Mohabbatein once again topped the chart with 6643 Impressions (000s) followed by Zee TV’s show KumKum Bhagya on second place with 6622 Impressions (000s) and Star Plus another show Saath NIbhaana Saathiya with 6245 stood at three.
Colors Udaan is the new entrant in the list that stood at number four with 5888 Impressions (000s) . A third show from the Star Plus stable - Yeh Rishta Kya Kehlata Hai bagged fifth slot with 5397 Impressions (000s)
Rural HSM
In Rural HSM, Zee Anmol replaced Star Utsav to claim leadership position with 401267 Impressions (000’s) while Star Utsav bagged second position with 364616 Impressions (000s) followed by Sony Pal on third slot with 342335 Impressions (000s) and Zee Tv stood at fourth place with 264101 Impressions (000s).
Rishtey held fifth spot with 242553 Impressions (000s) while Star Plus grabbed the sixth spot with 231625 Impressions (000s) followed by Colors at number seven with 189115 Impressions (000s) and Life Ok which stood at eight with 132976 Impressions (000s).
Big Magic and Sony Entertainment Television bagged ninth and tenth slot with 117184 Impressions (000s) and 108689 Impressions(000s) respectively.
Top Five programmes in Rural HSM
In week 26, Zee Anmol’ s Jodha Akbar and Bandini booked the first and second slot with 7117 Impressions (000s) and 5668 Impressions (000s) respectively. Zee TV’s Kumkum Bhagya grabbed the third spot with 4875 Impressions (000s) followed by Zee Anmol's Kasam Hai Tujhe Aa Bhi Jaa and Zee TV’s Ek THa Raja Ek thi Rani bagged fourth and fifth slot with 4037 Impressions (000s) and 4030 Impressions (000s) respectively. Basically, as mentioned above, it was all the programmes from Zee channels that bagged the top five slots in Rural HSM for week 26.
