MUMBAI: Bringing Mukesh Ambani's vision of digitising the entire country to get its people to use the internet a step closer to fruition, LYF Smartphone+, the True 4G smartphone brand from Reliance Retail, has pushed the envelope of affordability in the Indian smartphone space by announcing a very aggressive price of Rs. 2999 on four of its Flame models – Flame 3, Flame 4, Flame 5 and Flame 6. This move also resonates with the Prime Minister Narendra Modi's vision of a digitally-connected India says a Reliance Retail press release.
The Indian device ecosystem always featured a clear line of distinction between smartphone users and featurephone users with price acting as a major barrier. With the introduction of 4G smartphones at a price which rivals that of featurephones, LYF has made it easy for featurephone users to upgrade to smartphones.
Like all LYF devices, the Flame series too offers smartphones equipped with VoLTE, or voice over LTE -- a technology that enables the device to provide advanced features such as faster call setup, high-definition (HD) voice and video calling, seamless switching between voice and video calls and multi-party conferencing on a 4G LTE network.
The dual-SIM slots, a characteristic feature of every Flame phone, allow users to simultaneously use a 4G SIM in either of the slots. Further, all LYF devices come with a free Jio preview offer, under which every user buying a LYF phone gets access to the entire range of Jio services, Flame series provides a platform for users to migrate from older networks such as 2G or 3G to the more advanced 4G ecosystem. In addition to this, Flame series also offer smart aesthetic features and superior hardware technology claims the Reliance Retail release.
With all the models being equipped with a primary camera and also a front camera, or a selfie-shooter, Flame series allows users to shoot images of all types with a range of photography features such as HDR, panorama, face detection, smile shutter, burst mode, slow motion video, metering, white balance, anti-banding and ISO.
Will the competition, especially the Chinese smartphone manufacturers for whom India is a focus market, react with aggressive price points? Only time can tell. The Indian consumer will definitely benefit with lower priced smartphones, bringing closer the mission of Indian political and industry leaders to have every Indian connected.
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