MUMBAI:  Colors’ new offering Kavach has helped push the Hindi GEC to the pole position in Urban Hindi HSM as well as in Urban + Rural market in week 24 of Broadcast Audience Research Council (BARC) All India data. While in Rural HSM, Star India’s free to air channel, Star Utsav continues to be yards ahead of the rest.

Urban+Rural

On the back of the new Balaji Telefilms’ show Kavach, Colors dominates the Hindi general entertainment channels (GEC) with 664517 Impressions (000s) followed by Star Plus at the second slot with 641404 Impressions (000s) and Zee TV on No 3 with 529237 Impressions (000s). 

Star India’s free to air channel, Star Utsav stood at number four with 520494 Impressions (000s) whereas ZEEL’s FTA Zee Anmol bagged the fifth slot with 457988 Impressions (000s). 

Sony Pal and Life OK grabbed the sixth and seventh spot with 445750 Impressions (000s) and  417981 Impressions (000s) respectively. 

In week 24, Sony Pictures Network(SPN)’s Sab TV and Sony Entertainment Television (SET) occupied the eighth and ninth slot with 367376 Impressions (000s) and 365704 Impressions (000’s).

Rishtey stood at No 10 with 345618 Impressions (000s)

Urban HSM

Even in the Urban Hindi speaking market, Colors continues to marginally lead the Hindi GEC genre with 447336 Impressions (000s) followed by Star Plus with 438480 Impressions (000s) at No 2 and Zee TV on third with 295443 Impressions (000s). 

Star India’s second Hindi GEC Life Ok stood at number four with 269294 Impressions (000s) while Sab TV and Sony Entertainment were at No 5 and No 6 with 259711 Impressions (000s) and 254529 Impressions (000s) respectively. 

In Urban HSM, Star Utsav ranked No 7 with 116736 Impressions (000s) followed by &TV on eighth with 114365 Impressions (000s) and Sony Pal on ninth with 108769 Impressions (000s). 

FTA Zee Anmol stood at number ten with 102389 Impressions (000s)

Rural HSM 

In Rural HSM, Star Utsav is the front runner with 403758 Impressions (000s) followed by Zee Anmol with 355599 Impressions (000’s) and Sony Pal with 336981 Impressions (000’s) at number three.

Colors’ free to air channel Rishtey was at the fourth spot with 262267 Impressions followed by  Zee TV which stood at No 5 with  233794 Impressions (000s) and Colors at sixth spot with 217181 Impressions (000s).

Star Plus was at No 7 with 202924 Impressions (000s) while Life OK and Big Magic stood at eighth and ninth with 148687 Impressions (000s) and 148280 Impressions (000s). 

On the other hand, Sony Entertainment Television ranked No 10 with 111175 Impressions (000s)