MUMBAI: Media company Google has inked a deal with US media conglomerate Viacom.

The online search behemoth will distribute clips of MTV's shows that contain advertising to other web sites.

Media reports state that sites that are part of Google's AdSense Network will get MTV's content. Google, Viacom and the AdSense partners will split revenues derived from the tie-in of advertising and content.

The content will include SpongeBob SquarePants and Laguna Beach. The move will give Viacom a much broader reach than traffic to its own Web Sites. Google now uses the AdSense network to place paid-search ads for advertisers.