MUMBAI: Media Content and Communication Services Pvt. Ltd. (MCCS), which manages Star News and Star Ananda has roped in Astro All Asia Network international business development head Barun DAs as the vice-president in the corporate function.

In his present profile as VP at MCCS, Das will have responsibilities both for the MCCS topline as well as bottomline. He will be responsible for creating new revenue models for MCCS in order to increase reach and revenue in non-traditional areas.

Das had earlier moved to Kuala Lumpur, Malaysia, to take up his assignment with Astro All Asia Network. His role involved business development with a focus on the Indian subcontinent. Prior to his stint with Astro All Asia Network, DAs was associate publisher - business division, at the India Today Group. He brings to MCCS his legacy of a vast experience that spreads across various media groups including the Ananda Bazaar Patrika Group and Zee Publishing, informs an official statement.

Says MCCS CEO Uday Shankar, "His appointment is in tandem with the exciting new options that the network is exploring in the days to come. In Barun we have a person equipped to exploit this potential and explore new ideas."

Das adds, "My previous international exposure has added a new dimension to my professional experience. During my stint with Astro, Kuala Lumpur, I experienced how much the world is excited about India. With so much happening in the world of media, I just could not resist my temptation to be back in India. MCCS with its offerings has been at the forefront of consistent innovation. For me this is a welcome fit and a challenging assignment."