MUMBAI: Entertainment and event management company Eternal Dreams Pvt Ltd is making renewed efforts to get into television production after its initial experiment to turn around an ailing Marathi channel proved futile.

Floated by ex-Sony hand Sapna Chaturvedi, the company plans to foray into Hindi film production as well. UTV non-conventional revenues general manager Bonnie Jain has rejoined the company as CEO to take up the task of finding buyers for TV content.

In 2002, Eternal Dreams had found captive content for its production activities since it took up the management of Rathikant Basu-promoted Tara Marathi. But the channel had to shut operations due to losses.

The company will now be looking at producing shows for the likes of Star, Zee and Sony in the Hindi general entertainment space and will also be looking at tapping opportunities with Doordarshan.

Eternal Dreams managing director Sapna Chaturvedi said, "We are in talks with people in the industry for our venture but is too premature to talk to about it at present."

Jain was with Eternal Dreams till 2004, post which he joined UTV as channel director - television content. Later, Jain was made general manager of non-conventional revenues at UTV.

He began his career with the Children's Film Society of India (CFSI), and has also worked with Amitabh Bachchan's ABCL, the K Balachander promoted Cuecom Entertainment Pvt Ltd and Kerry Packer's Channel Nine India.