MUMBAI: Nickelodeon and Viacom Consumer Products (NVCP) in the US has made Robert Traub the senior Vice President, retail development in the organisation.

In his expanded role, Traub has been charged with building NVCP's international retail relationships and maximising world-wide product presence for Nick Jr., Nickelodeon, Nickelodeon Movies, Paramount Pictures, Comedy Central, MTVN International and Spike TV licensed properties -- all of which are part of the Viacom family.

Currently, NVCP products are sold in 23 countries worldwide, with an increasing number of retail partners operating globally. NVCP has recently expanded its licensing programmes to include recent hit properties including Go, Diego, Go!; The Backyardigans and Avatar: The Last Airbender.

Traub will now develop US and international programmes, business models and strategies for the full NVCP portfolio, that increase distribution, sell-in and sell-through in all
retail classes of trade.