MUMBAI: Celebrating the release of the film Robin Hood, the Britain-based film epic, VisitBritain, the national tourism agency of England, Scotland and Wales alongwith Universal Pictures and with other key tourism agencies have come together to maximise exposure of the film.
The idea behind the partnership is to invite travelers to visit the British sites. This partnership will take the world on an epic journey of Robin Hood’s Britain.
VisitBritain has also launched a Robin Hood-themed microsite, www.visitbritain.us/robinhood that features in-depth itineraries, movie trailers, film locations, content regarding Britain so that visitors can follow in the footsteps of Robin Hood including a ‘Hood Trail’.
Robin Hood is an action-adventure film based on the Robin Hood legend, directed by Sir Ridley Scott and starring Russell Crowe and Cate Blanchett. The movie releases in India today 11 June, 2010. The movie is being distributed by Paramount Films of India.
In line with the film’s release, the VB partnership joined forces with Universal Pictures to invite tourists to become part of the motion picture experience at Robin Hood – The Movie, an exhibition of costumes, props and behind the scenes materials. The exhibition will also feature weaponry and props from the film itself and will be on display in Nottingham Castle and the Sherwood Forest Visitor Centre.
VisitBritain CEO Sandie Dawe says, “Robin Hood is an internationally recognised icon around the world with an enduring interest in his story. We know that 40 per cent of our potential visitors would be ‘very likely’ to visit places from films and thoroughly enjoy visiting film locations they see on the big screen. Robin Hood is one of the few icons who has strong links to destination roots and many people from around the world can again associate the character with Nottingham.
The VB partnership is also running a contest in its 35 markets around the world. The winners will get a chance to banquet privately at Nottingham Castle with the Sheriff, along with one-on-one archery lessons at Sherwood Forest.
One can visit www.thenewsmarket.com/visitbritain - where there is B-Roll footage and images relating to Robin Hood and interviews with Crowe besides other attractions.
