MUMBAI: CNN International Commercial has appointed Abhijeet Dhar as head of advertising sales in India. He will strengthen the current sales structure and grow the ad Sales business with CNN’s cross platform offers across TV and Digital with unique branded content and sponsorship opportunities.

With immediate effect, Dhar will report to CNN’s head of advertising sales for South Asia Sonali Chatterjee and will be supported by the CNNI advertising sales teams in New Delhi and Mumbai.

“Abhijeet comes with a proven track record of leading local and international client relationships across digital platforms and TV. The growth potential of India has been reflected in the 82% year on year growth of CNN digital’s monthly reach* in the country and this is the right time to take CNNI Ad Sales to the next level. We are delighted to welcome Abhijeet to the team and firmly believe that with his wealth of experience, he will play an integral role in the India growth story,” said Chatterjee.

Dhar’s appointment is in alignment with CNN’s strong audience growth, launch of new products and platforms and audience targeting capabilities which opens new opportunities for clients to tap into local and global markets.

Prior to CNN International, he was with BBC Advertising as head of sales, India.