MUMBAI: Buena Vista International Television (BVITV), the international TV distribution division of The Walt Disney Company, has concluded a multi-year video on demand movie rental agreement with Rogers Cable in Canada. For the first time, Rogers Personal TV customers with a digital box will be able to watch Disney live action and animated movies, on Rogers On Demand through their digital set top boxes in Ontario. This is The Walt Disney Company's first video on demand agreement in Canada.

With this agreement, Rogers customers will be able to purchase on demand a selection of new release and library features from The Walt Disney Company's portfolio. Titles include the Disney/Pixar animated comedy-adventure Cars which launches on 22nd December on the service, and the global blockbuster Pirates of the Caribbean: Dead Man's Chest which will launch in January. New Disney movies will constantly be added as they are available, and a new selection of library titles will be added on a continual basis, informs an official release.

The agreement was concluded by BVITV's senior vice president and managing director Canada Orest Olijnyk and Rogers Cable vice-president and general manager David Purdy.

Olijnyk commented, "We're delighted to conclude our first VOD agreement in Canada, and to be working with Rogers to bring this wide selection of hit movie content to their customers in flexible, and importantly legitimate and secure, new ways."