MUMBAI: Reed Midem, which organises the television markets Mip TV and Mipcom in Cannes, France, has announced that European entertainment network RTL CEO Gerhard Zeiler will give a keynote speech at Mip TV/Milia 2007.

Gerhard Zeiler returns to Cannes after being named Personality of the Year at Mipcom 2004 for his career. During his keynote, Zeiler will share his vision of how the leading networks across the world are responding to fragmented media distribution and embracing change.

He says, "There's an amazing amount of intuition involved in television. If you strike the right note, you don't just reach viewers, you genuinely move and captivate them. Your content wins them over. That's why, for me, television is the most complete medium."

Mip TV/Milia's 2007 conference programme entitled ‘Capture Innovation’ will be taking a close look at cross-platform content, innovative formats and concepts. Other key topics to be discussed are the latest global developments in television programming, new business models, new marketing concepts, mobile TV content and new digital platforms such as mobile TV, IPTV, VoD and broadband TV.