MUMBAI: More than 70,000 music fans attended the [V] Power Concert in Taipei, the large-scale outdoor music event organized by Channel [V] Taiwan and presented by Le Tea, a Taiwan beverage group.

Held a few days ago the concert garnered artists from Taiwan, Hong Kong and Japan, including FIR, Edison Chan, 183 Club, Matsuura Aya, Fish Leong, Fan Fan and Kenji Wu, to perform live music for fans at Zhongshan Soccer Stadium.

Le Tea was the event's presenting sponsor for the second consecutive year. Music fans received tickets to the concert by purchasing Le Tea beverages. The promotional campaign led to a significant boost in its sales, particularly leading up to and during the concert period.

Star Taiwan GM Wayne Chou says, "We are delighted that the [V] Power Concert was once again such a huge success - in terms of attendance as well as in the exposure it generated for Le Tea .

“The calibre of artists we were able to attract this year made for a fantastic live concert, and will undoubtedly enthrall our viewers when we broadcast the show on Channel [V] Taiwan. Building on the success of this year’s event, we look very much forward to working with Le Tea in the years to come."