NEW DELHI: A new ad campaign featuring actor Kangana Ranaut showcasing the 'Ease of Buying Furniture' through a mobile application and getting them home delivered in one click was launched today by online marketplace MebelKart across television and digital platforms.
Conceptualized by Rajkumar Hirani Films, AskMe and MebelKart team, the campaign is going live on television today. The idea behind this TVC is to create a space in the furniture category highlighting the ease of buying furniture by just sitting at home and ordering.
The story is told from the perspective of a tech-savvy new age girl who uses technology to her advantage. She convinces her strict father and hoodwinks him that she was looking for furniture the entire day in her own impish way.
Speaking on the occasion, MebelKart co-founder and CEO Rahul Agrawal said: “There is a huge problem of service, warranty, design availability, cost effectiveness and brand absence in furniture market which is primarily unorganized. Our aim is to remove these hassles through technology and speed its growth by focusing on mobile sales, augmented reality-based app and the services market.”
“Home furniture market of India has observed a steady evolution over the past decade with a shift in customer perception to choose organized brands instead of developing furniture products from carpenters. The increase in knowledge about designs, wood materials and pricing schemes has propelled the Indian customer to choose more branded products,” AskMeGroup CMO & head of Digital Strategy Manav Sethi added.
AskMe holds a majority stake in the online furniture marketplace MebelKart. With furniture being available at AskMe.com now, one does not have to travel around to choose their furniture, instead all they need to do is browse through the wide range of furniture at AskMe. This is precisely what the advertisement suggests, with added flavor of Kangana’s acting skill.
Creative Director Karan Narvekar said, “Our interpretation of ‘Ease of Buying Furniture’ was quiet interesting and the campaign is completely based on hassle free shopping experience starting from search to the delivery of the product. It reflects the idea of designing every home in India at the most affordable prices with best services.”
To view the advertisement, please follow the link
