MUMBAI: Big 92.7 FM has launched a unique on-air contest Kiske Naam Inaam in Delhi and Mumbai. The contest enables listeners to win diamonds every hour by sending their names to Big FM.

This is part of the programming strategy by the FM station to beef up its breakfast band 7 to 10 in Mumbai and 7 to 11 in Delhi. One registered name will be selected every hour and on answering questions will receive a diamond voucher from Orra, the sponsors of this contest.

The show also has an in studio numerologist to explain the inner implications of the name and explain the fortune that a name can bring. Everyday three lucky winners can win diamonds in Delhi and 2 lucky winners in Mumbai.

Big 92.7 FM national programming head Mr Manav Dhanda says, "The unique contest Kiske Naam Inaam will add fizz to the monotonous lives of millions of people who can just try their fortunes by sending their names to the breakfast show of Big 92.7 FM. Through this program we emphasize the commitment of Big 92.7 FM to offer Big entertainment.

We are providing an opportunity to our valued listeners to win diamonds that everyone yearns for. We wish that each and every one of the participants win and help make the show a big success."