MUMBAI: Entertainment news is an important content area for news television. There are several shows in the Hindi News genre that garner high ratings and have a loyal viewership especially amongst female audiences.

The show starts from today and airs every Monday to Friday at 2 pm.

With a view to disrupt this space, IBN7 will launch a new show Bhabhi Tera Devar Deewana. Typically, most shows in this space are anchored and driven by female anchors who bring their perspective on the latest happenings from the world of television. In order to break away from this format, IBN7 will introduce a unique character - the devar who will look at the twists and turns of the most popular TV shows from a distinctly male perspective. Delving into the lives of the television celebrities, the devar will also aim to become an inseparable part of viewers’ lives. From characters’ on and off screen persona, and various events, to on-location shoots and highlights of TV serials, the desh ka devar will take the viewers on a captivating journey bringing them closer to understand their favourite characters better.

The show will, over time, introduce interesting segments like Khabri Bhabhi bringing the latest gossips from the world of TV; Aaj Ka Gyaan, a do good, feel good message from a TV star; Isko Dekha Kya - latest social media posts from stars; Trade Report- interviews of CEOs and programming heads and many more elements that will give the show a unique flavour.