MUMBAI: TNS, a provider of TV and radio audience measurement (TAM) services has announced a renewal of the agreement with Viasat Broadcasting for the provision of TV audience measurement services in the three Baltic States.

An official release stated that the agreement will run for three years and will cover all three countries - Estonia, Latvia and Lithuania - for both audience data and advertising expenditure (AdEx) estimates.

TNS internet TV and Radio Audience Measurement Sector Global marketing director Tony Taylor said, "We are very pleased to have signed this new contract with Viasat, which is a leading broadcaster across Scandinavia, Russia and Central Europe as well as in the Baltics. The fact that Viasat has re-appointed TNS to continue supplying audience measurement services highlights their confidence in us."

TNS is a market information group and provides custom research and analysis, political and social polling and supplies consumer panel, media intelligence and TV and radio audience measurement services. TV audience data (TV-ratings) and AdEX monitoring data are used by broadcasters for planning TV programmes and advertising. The panel size of homes that participate in the peoplemeter measurement in the Baltics is 850 households, adds the release