MUMBAI: Following successful installations in six countries in the European broadcast market over the past two years, Silicon Graphics has launched Silicon Graphics Broadcast Europe under GM Stephan Schindler.

The new media business unit in Europe will offer IT-based broadcast solutions and systems integration services to European broadcasters and operate across Europe.

Key to its success in Europe, SGI has created, integrated and provided broadcasters with digital IT infrastructures capable of managing their soaring volumes of data as they move from proprietary video-based facilities to standard-based IT data-centric models.

In making their move from analog to digital infrastructures, broadcasters throughout Europe have seen IT as more efficient and cost-effective allowing for the ingestion, sharing and storage of content within and between facilities at speeds faster than real-time.

Schindler added, "Broadcasters are looking for an IT solutions provider that understands the broadcast workflow. As a high-performance computing company with a heritage in broadcast graphics and video, we have the expertise and technology that fits the bill.

"With our deep systems integration experience in optimising best-of-breed broadcast applications combined with SGI Media Server systems and storage solutions, we help broadcasters convert their workflow into effective data flow. This enables the broadcasters to get news to air faster and make more efficient use of their media assets across their organisations."

SGI issued a release stating that in Europe, customers that it has already bagged include the BBC, Czech Television, Danish Broadcasting Corporation (DR), EuroNews, France Televisions Publicite (FTP), M6, France2, France3 and TF1.