MUMBAI: In a first of its kind attempt, a radio station will partner with a television news channel to launch a musical show. Big FM and IBN 7 will come together to co produce 'The BIG SHOW - Crazy Kiya Re'. The show will be broadcast on radio and television and will be hosted by RJ Aniruddh.
The BIG SHOW - Crazy Kiya Re' will have 13 episodes featuring musical talent in India in front of a studio audience. The show will premier on IBN 7 on Saturday 27 January at 10 pm with a repeat on Sunday at 7 pm.
The show will be aired on the Delhi and Mumbai Big FM stations.BIG 92.7 FM is currently running its on-air contests to gather studio audience.
The hour long BIG show - Crazy Kiya Re is a chat show featuring live performances by talented artists and accompanied by a top music band. The weekly show will see the RJ interact with the singers and get them to perform their favourite numbers. There will be six segments of the show and will have at least six different songs sung by the guest. Some of the guests lined up for the show include prominent singers like Kunal Ganjawala, Sudesh Bhosle and Sunidhi Chauhan.
"We are excited to join hands with BIG 92.7 FM for such an innovative initiative which will help in synergizing relevant content for all viewers. We at IBN 7 constantly strive to provide our viewers with unique and enthralling entertainment, of which this is a perfect example. This initiative brings together the craft of TV and Radio to provide content, which is visually appealing, and at the same time maintains and strengthens that emotional connection with the viewers and listeners. We are very confident that this cross-media synergy will work very well!" added IBN7 managing director Ashutosh.
Big FM marketing head Anand Chakravarthy said "Our association with IBN7 for such an exciting and appealing show will definitely give BIG 92.7 FM an opportunity to reach out to millions of our listeners. It is our constant endeavor to attempt to do things the BIG way in order to gain maximum brand visibility as the growing, dynamic and innovative radio station. We at Big FM want to help build a positive brand association with all our listeners. Also, we are proud to have undertaken such an initiative as this is the first time two mediums of entertainment have come together to take entertainment to a higher level".
